第18部分(第1/7 页)

What　this　phrase　means　is　that　most　people　need　only　to　learn　and　master　one　more　skill　and　their　ine　would　jump　exponentially。　I　have　mentioned　before　that　financial　intelligence　is　a　synergy　of　accounting；　investing；　marketing　and　law。　bine　those　four　technical　skills　and　making　money　with　money　is　easier。　When　it　es　to　money；　the　only　skill　most　people　know　is　to　work　hard。

The　classic　example　of　a　synergy　of　skills　was　that　young　writer　for　the　newspaper。　If　she　diligently　learned　the　skills　of　sales　and　marketing；　her　ine　would　jump　dramatically。　If　I　were　her；　I　would　take　some　courses　in　advertising　copywriting　as　well　as　sales。　Then；　instead　of　working　at　the　newspaper；　I　would　seek　a　job　at　an　advertising　agency。　Even　if　it　were　a　cut　in　pay；　she　would　learn　how　to　municate　in　〃short　cuts〃　that　are　used　in　successful　advertising。　She　also　would　spend　time　learning　public　relations；　an　important　skill。　She　would　learn　how　to　get　millions　in　free　publicity。　Then；　at　night　and　on　weekends；　she　could　be　writing　her　great　novel。　When　it　was　finished；　she　would　be　better　able　to　sell　her　book。　Then；　in　a　short　while；　she　could　be　a　〃best…selling　author。〃

When　I　first　came　out　with　my　first　book　If　You　Want　To　Be　Rich　and　Happy；　Don't　Go　to　School？　a　publisher　suggested　I　change　the　tide　to　The　Economics　of　Education。　I　told　the　publisher　that　with　a　title　like　that；　I　would　sell　two　books：　one　to　my　family　and　one　to　my　best　friend。　The　problem　is；　they　would　expect　it　for　free。　The　obnoxious　title　If　You　Want　To　Be　Rich　and　Happy；　Don't　Go　to　School？　was　chosen　because　we　knew　it　would　get　tons　of　publicity。　I　am　pro…education　and　believe　in　education　reform。 Otherwise；　why　would　I　continue　to　press　for　changing　our　antiquated　educational　system？